Anyone who runs a WordPress website is probably familiar with the term WordPress SEO. If this is new to you, search engine optimization (SEO) covers the many strategies, tactics, and best practices used to help websites rank high in search engine results. By combining actionable steps with SEO plugins that simplify complex tasks, both novice and experienced users can tackle WordPress SEO with ease.
What is SEO and why is SEO important?
The goal of most websites is to attract visitors and convert them into buyers, customers, members or prospects. In a world with 1.8 billion websites and counting, the biggest challenge is to get a website found by as many potential visitors as possible. This is where SEO comes in.SEO strategy for wordpress
SEO helps search engines find, index, and display a website’s many individual pages in their search results. When SEO is done well, web pages such as blog posts, articles, and products appear at the top of search results when potential visitors search for specific terms. These high rankings drive more traffic to your website, which in turn increases sales, customer signups, and more.
SEO is complex, but most strategies and tasks can be broken down into three basic categories:
On-page SEO : Affects visible elements on website pages, such as page URLs, titles and subtitles, content organization, keywords, breadcrumbs, and images
Technical SEO : Targets behind-the-scenes details including sitemaps, page load speed, search engine indexing, site security, page schema, and mobile responsiveness
Off-Page SEO : Focuses on building backlinks from other websites and social media channels to a website to increase site authority and rankings
It helps to think of SEO as a three-legged stool. Each leg, or category, must be strong for the stool, your website, to stand. For many, on-page SEO is easier to consolidate than technical, off-page SEO tasks. However, it is important to apply SEO strategies in all three categories to achieve and maintain high rankings on Google and other search engines.
How WordPress SEO Works
Out of the box, WordPress provides many easy-to-use on-page SEO controls such as custom page URLs, image tags, title tags, and static page and blog page functionality. These elements are built into the WordPress platform and work with all WordPress themes and page builders.
Built-in WordPress SEO features include easily optimized page titles, content, URLs, and image data. None of these on-page SEO tasks require additional coding.
However, deploying most technical SEO improvements in WordPress requires adding custom coding to the base theme templates. It can get very tricky. Instead, most users turn to WordPress SEO plugins to extend various features and simplify a whole host of tasks in WordPress.
WordPress SEO Tools and Plugins
There are many WordPress SEO tools and plugins in the market, but you only need a few to do the basics of SEO. Here are some top-rated options to consider.Semrush and Ahrefs : Provide invaluable keyword research for on-page SEO and monitor overall website performance.Yoast and Rank Math: Expand and Simplify a Variety of WordPress On-Page SEO Features and Techniques.WP Rocket and Smush WP: Improve technical SEO details like page load speed and file handling.AMP for WP: This WordPress SEO plugin targets technical SEO for mobile usability.
Ready to quickly start your WordPress SEO? Here’s how to put it all together in three steps:
Get started with WordPress on-page SEO.?
On-page WordPress SEO affects the content you create for individual WordPress pages, including articles, blog posts, and product pages, and how information on that page is structured. Do you know the terms “key words” and “key phrases”? They play a vital role in creating SEO-optimized content on WordPress.
In a nutshell, on-page SEO builds specific keywords or phrases into several elements of individual web pages. Called “keyword optimization,” this WordPress SEO strategy helps search engines understand the intent of a page and, in turn, rank it high in search results for optimized keywords and phrases. associated.
Here’s how both beginners and seasoned users can tackle WordPress on-page SEO: